While developing plans for a new poker room in Houston, Texas—a group of investors approached 2717 to help create a distinct & modern brand identity. We took the project head-on and through extended discovery and competitive analysis—positioned 52 Social to eventually become the prime poker room in Houston.
Severely lacking intentional, modern design in its space—52 Social sought to set themselves apart with an elevated visual identity, giving their brand and business a sense of elegance.
2717 was heavily involved in the design of all collateral, putting together a suite of brand applications in time for 52 Social's grand opening in early 2020. Despite the uncertainties imposed by COVID-19, 52 Social managed to gain notoriety and continued to generate profits.