Branding, Strategy

KOLORLESS approached us with a mission to create a beautiful brand that could differentiate itself in the sea of beauty & care products in the Chinese digital market. Through discovery, strategy, and design—we were ultimately able to help craft a beautiful identity with a powerful mission: To support vibrance & individuality in spirited young women.

Project Credits

Eric Sin, Bautista de Lusarreta, Emily Poulin
Brand Strategy
Brand Design
Packaging Design

Above all else, KOLORLESS products are designed to encourage individuality and self-expression—with the purpose of creating a community of like-minded people in the process. Our work was designed to appeal to a younger demographic while being a scalable design solution that KOLORLESS would be able to grow with ease in their social-media driven market.