Work / Mecca Foods

Mecca Foods

Branding, Strategy

After running a family business of over 25 years in the B2B space, Mecca Foods was created by two brothers with an entrepreneurial spirit looking to grow a B2C brand. Realizing profit margins were slimmer in the wholesale space and seeing the value of having an internally operated sub-brand, Mecca contracted us to facilitate the process.

Project Credits

Eric Sin
Brand Strategy
Brand Design
Packaging Design

We worked with Mecca Foods to help formulate a visual identity along with compelling brand messaging to launch a product that felt familiar, but modern. We worked with the team at Mecca Foods on a direction that proudly emphasized the heritage of a family-owned business in California.