OMOMO
During Eric’s time at Rooster Creatives, he was put in charge of a team assigned to rebrand a local boba shop that had once been part of a larger franchise. The challenge was building an identity that legacy customers could embrace while establishing this new business as a distinct brand.
Drawing inspiration from premium fashion culture and luxury aesthetics, Eric helped to craft a vision that managed to cut through the saturation and carve out a new market for customers to enjoy— one that focused on a holistically premium boba and tea drinking experience.