Work / OMOMO


Branding, Strategy

During Eric’s time at Rooster Creatives, he was put in charge of a team assigned to rebrand a local boba shop that had once been part of a larger franchise. The challenge was building an identity that legacy customers could embrace while establishing this new business as a distinct brand.

Project Credits

Eric Sin, Michelle Tu, Ethan Lin
Naming & Messaging
Brand Design
Brand Identity
Product Design

Drawing inspiration from premium fashion culture and luxury aesthetics, Eric helped to craft a vision that managed to cut through the saturation and carve out a new market for customers to enjoy— one that focused on a holistically premium boba and tea drinking experience.